This is huge! CoverGirl have just announced that 17-year-old social media maverick James Charles will become the first ever male CoverGirl representative.
While Charles only started using makeup a year ago, he’s built a huge presence on Instagram and YouTube doing makeup tutorials. He will be the first male in the makeup company’s 55-year history of having only ambassadors that identify as women.
The social media star will be featured in one of the brand’s upcoming mascara campaigns.
We’re thrilled the makeup company is paving the path for wider gender representation in mainstream beauty brands.
Here’s James announcing the news: