Calvin Klein Collection Releases Fashion Week GIFs in Collaboration with FashGif
Last week, Calvin Klein Inc announced that Calvin Klein Collection would be collaborating with Tumblr blogger Greta Larkins of FashGif to create exclusive GIFs featuring images from the brand’s Spring 2013 women’s runway show.
Larkins is renowned for her creation of playful and dynamic GIFs out of runway images, which she collates on her blog. Her weeklong series of unique GIFs completed for Calvin Klein Collection are no exception, and simultaneously highlight the the ethereal delicacy of the brand's latest looks. The GIFs are collated on Calvin Klein’s official Tumblr.
Larkins’ work for the label forms a continuation of Calvin Klein’s “all access” fashion week digital programming, which also featured behind the scenes images courtesy of photographer, blogger and model, Hanneli Mustaparta.
Runway image: copyright Dan Lecca, 2012.
Gifs via Calvin Klein Tumblr