James Franco's new documentary will be about Gucci

James Franco’s next project will be a documentary that focuses on the fashion label Gucci and its formidably talented creative director, Frida Giannini. The new focus seems fitting for Franco, who served as the face of Gucci’s men’s fragrance line back in 2008. The move also seems in line with Franco’s prior creative choices that, over the past couple of years, have grown increasingly more “it-man” oriented: we’re talking collabs with Terry Richardson and Lindsay Lohan, dreamy R.E.M. videos, a doco about BDSM and a lead role in Harmony Korine’s new film.

To check out the trailer for Spring Breakers (Korine’s new film), check out the trailer below, and for a superb interview with Riff Raff (the rapper on whom Franco’s character is based), hit up the video below that. 

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