Disney has come under fire for selling a pretty dodgy looking Halloween costume of one of the movie’s characters in upcoming Polynesian animation film Moana.
Last weekend, a costume of Polynesian god Maui went up for sale at the Disney Store and online, the getup consists of a brown bodysuit with traditional tattoos printed on the fabric. It’s just weird AF.
— TheBlackSheep.com (@LivinOffTheGrid) September 18, 2016
The costume has predictably drawn controversy and who could be surprised? It’s essentially a brownsuit, which is a similiar breed of insensitive racial appropriation to brownface.
The costume description reads:
“Your little one will set off on adventures in this Maui costume featuring the demigod’s signature tattoos, rope necklace, and island-style skirt.”
Since images of the costume have surfaced online, many people on Twitter – including Polynesian users – have taken to social media, accusing Disney of appropriating sacred Hawaiian and Oceanic traditions.
— Robyn Lucas (@robyn_lucas) September 18, 2016
i love moana but delete that maui costume @Disney yikes
— e•mi•l side b (@holypizzaground) September 19, 2016
1. Its deadass brown skin…as a costume??
2. some islander tattoos are very sacred, this costume is literally mocking our traditions.
— cherry clit (@honeysdew) September 19, 2016