What’s not to love about movie merchandise? Licensing costs can sometimes be bigger than the Death Star itself, but that doesn’t stop opportunistic brands doing whatever they can to cash-in on as much hype as possible to sell us their shit.
Take the Star Wars franchise for example. Their merch game for the upcoming film The Force Awakens is so fucking strong, they’re basically letting brands go bat-shit crazy, slapping a label to promote the movie on pretty much anything in sight. Why drink normal water when you can buy STAR WARS WATER!
Here’s 15 times that brands using the force of Star Wars took things a little too far. Because nothing says “not only do I like that movie, I feel the need to live and breathe it 24/7‘ more than than buying some freshly-picked Star Wars fruit, right?